Komodifikasi Al-Qur’an dalam Media Digital

Muhamad Yoga Firdaus; Suryana Alfathah; Dadan Rusmana

doi:10.15642/mutawatir.2022.12.2.243-260

Authors

Muhamad Yoga Firdaus Universitas Islam Negeri Sunan Gunung Djati Bandung
Suryana Alfathah Universitas Islam Negeri Sunan Gunung Djati Bandung
Dadan Rusmana Universitas Islam Negeri Sunan Gunung Djati Bandung

DOI:

https://doi.org/10.15642/mutawatir.2022.12.2.243-260

Keywords:

The Qur'an, commodification, consumerism, digital media, television

Abstract

This article discusses commodification related to the Qur’an in digital media. It uses a qualitative method with a sociological approach of consumptive society initiated by Jean Baudrillard. This research argues that the commodification of the Qur’an cannot be separated from the commodification of religion. On the one hand, the commodification of the Quran was quite large when the printing and publishing of the Qur’an began to flourish. However, on the other hand, the commodification of the Qur’an also occurs in the digital space, especially on television media and YouTube channels. This is due to the phenomenon of consumerism experienced that is rapidly experienced by society. As a result, the essence of the Qur’an may be lost the presentation of television programs and YouTube contents about the Qur’an is currently made only to reach the target market. However, there are also many positives pertaining to the presence of such television shows and YouTube contents in society.

Downloads

Download data is not yet available.

References

Amir, Abdul Muiz, dan Sahiron Syamsuddin. “Tafsir Virtual: Karakteristik Penafsiran dalam Konten Dakwah Akhir Zaman di Youtube.” Suhuf: Jurnal Pengkajian Al-Qur'an dan Budaya, Vol. 14, No. 1 (2021): 99-126.

Arifin, Ferdi. “Mubalig YouTube dan Komodifikasi Konten Dakwah.” Al-Balagh: Jurnal Dakwah dan Komunikasi, Vol. 4, No. 1 (2019): 91-120.

Bakti, Indra Setia, Nirzalin, and Alwi. “Konsumerisme dalam Perspektif Jean Baudrillard.” Jurnal Sosiologi USK (Media Pemikiran & Aplikasi), Vol. 13, No. 2 (2019): 146-165.

Departemen Pendidikan Nasional. Kamus Besar Bahasa Indonesia (Jakarta: Gramedia Pustaka Utama, 2008).

Faddad, Zaki, and Anisatul Mardiah. “Komodifikasi Agama dalam Gerakan Majlis Tafsir al-Qur’an (MTA) di Surakarta.” Religió: Jurnal Studi Agama-Agama, 10.1 (2020): 118-139.

Fais, Nor Lutfi. “Komodifikasi al-Qur’an: Analisa Sosial terhadap Mushaf Al-Quran Grand Maqamat.” MAGHZA: Jurnal Ilmu al-Qur’an Dan Tafsir, Vol. 6, No. 2 (2021): 172-188.

Fakhruroji, Moch. “Komodifikasi Agama sebagai Masalah Dakwah.” Ilmu Dakwah: Academic Journal for Homiletic Studies, Vol. 5, No. 16 (2020): 1-18.

Halim, Abdul. Wajah Al-Quran di Era Digital. Yogyakarta: Sulur Pustaka, 2018.

Junawan, Hendra, and Nurdin Laugu. “Eksistensi Media Sosial, YouTube, Instagram, dan WhatsApp di tengah Pandemi Covid-19 di Kalangan Masyarakat Virtual Indonesia.” Baitul Ulum: Jurnal Ilmu Perpustakaan Dan Informasi, Vol. 4, No. 1 (2020): 41-57.

Khoirana, Muhammad Dilla. “Tafsir Era Millenial: Kajian atas Penafsiran KH. Sya’roni Ahmadi di Channel YouTube Official Menara Kudus.” Hermeneutik: Jurnal Ilmu Al Qur’an dan Tafsir, Vol. 14, No. 2 (2020): 199-218.

Moh. Azwar Hairul, “Tafsir al-Qur’an di YouTube.” Al-Fanar: Jurnal Ilmu Al-Qur'an dan Tafsir, Vol. 2, No. 2 (2020): 197-213.

Nugraha, Eva, “Tren Penerbitan Mushaf dalam Komodifikasi al-Qur’an di Indonesia.” Ulumuna: Jurnal Studi Keislaman, Vol. 18, No. 2 (2014): 369-394.

Saumantri, Theguh, “Konsumerisme Masyarakat Kontemporer dalam Pemikiran Jean Baudrillard.” Paradigma: Jurnal Filsafat, Sains, Teknologi, Dan Sosial Budaya, Vol. 28, No. 2 (2022): 56-68.

Sholahudin, Umar. “Selebrasi Pernikahan Artis dalam Perspektif Teori Masyarakat Konsumsi Baudrillard.” Journal of Urban Sociology, Vol. 2, No. 2 (2020): 57-70.

Yusuf, Muhamad Fahrudin. “Komodifikasi: Cermin Retak Agama di Televisi: Perspektif Ekonomi Politik Media.” INJECT (Interdisciplinary Journal of Communication), Vol. 1, No. 1 (2016): 25-42.

Internet

CNN Indonesia. “Youtube Jadi Raja Media Sosial Di Indonesia, Diakses 94 Persen Warga,” dalam https://www.cnnindonesia.com/teknologi/20220610164924-192-807472/youtube-jadi-raja-media-sosial-di-indonesia-diakses-94-persen-warga.

Permana, Bayu Indra. “Berkah Cinta Ramadan, Sederet Program Spesial MNCTV Selama Puasa,” dalam https://www.tribunnews.com/seleb/2021/04/12/berkah-cinta-ramadan-sederet-program-spesial-mnctv-selama-puasa. Diakses 21 Oktober 2022.

University, Oxford. “Oxford Learner’s Dictionaries,” dalam https://www.oxfordlearnersdictionaries.com/definition/english/commodification?q=commodification. Diakses 7 Oktober 2022.

Wikipedia. “Hafiz Indonesia,” dalam https://id.wikipedia.org /wiki/Hafiz_Indonesia. Diakses 23 Oktober 2022. Diakses 23 Oktober 2022.

https://www.youtube.com/c/QuraishShihabMuhammad/featured.

https://www.youtube.com/c/SantriGayeng/featured.

https://youtu.be/-pe4V8-NBCg.